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🚘 MG Windsor: Electrifying the Indian EV Market
Launched: September–October 2024
Highlight: A compact CUV that blends sedan comfort, SUV versatility, and cutting-edge EV tech.
📈 Sales Milestone: 27,000+ Units in Just 8 Months
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JSW MG Motor India announced that the Windsor crossed 27,000 cumulative sales between October 2024 and June 2025—a blistering pace, making it the fastest-selling EV in India during this period .
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Strong demand wasn’t limited to metros: approximately 48 % of sales came from Tier‑2 and Tier‑3 cities, underscoring EV appeal beyond urban pockets .
🌟 Windsor EV Pro: Star of the Show
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Bookings soared to 8,000 units in just 24 hours following its May 2025 launch—an unprecedented debut .
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Deliveries began mid-May: around 150 units dispatched in Bengaluru on Day 1, with around 3,939 units sold in May across India .
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Initially priced at ₹17.49 L ex‑showroom (₹12.50 L with Battery-as-a-Service), post-launch price adjusted to ₹18.09 L (₹13.10 L with BaaS) .
🔋 Tech & Features That Win Hearts
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Battery options:
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Standard: 38 kWh → ~331 km (ARAI-certified)
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Pro: 52.9 kWh → ~449 km
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Powertrain: 134 bhp / 200 Nm; Permanent magnet synchronous motor .
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Premium cabin: 15.6″ infotainment, 8.8″ digital cluster (Pro), panoramic glass roof, ventilated Aero‑Lounge seats, 6 airbags, 360‑degree camera suite .
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Driver assistance: Level 2 ADAS (Adaptive Cruise, Traffic‑Jam Assist, Collision Warning), V2L/V2V charging included in Pro .
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Innovative pricing: BaaS model starts at ₹9.99 L + ₹3.9–4.5/km usage, making EV ownership more accessible .
🏆 Recognition & Market Impact
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Winner of 30+ awards including the Green Car Award 2025 by iCOTY .
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Outpaced former leader Tata Nexon EV in cumulative sales during the same eight‑month window .
✅ Why the MG Windsor Is a Game-Changer
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Rapid EV adoption: Strong rural and urban uptake shows EVs are becoming mainstream in India.
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Feature-rich yet affordable: High feature count isn’t burdening the pocket.
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Scalable model: MG’s BaaS strategy, ADAS rollout, and expanded variants signal sustainable growth ahead.
🧭 Final Take
The MG Windsor isn’t just another EV—it’s a market leader reshaping India’s electric mobility landscape. Whether you're urban or rural, budget-conscious or tech-hungry, it offers a compelling proposition. With the Windsor Pro raising the bar further, MG has firmly established itself as a major player in the sub‑₹20 L EV segment.
