Samsung’s Tri-Fold Device: What’s Going On

Samsung has been teasing its first trifold (dual-hinge, three-section display) smartphone — often referred to in rumors as the Galaxy TriFold or Galaxy G Fold. The device is expected to roll out by the end of 2025.

However, recent leaks and industry reports suggest that the launch will not take place this month, despite earlier speculation.

Why the Delay?

Here are the main reasons being reported for the delay:

1. Usability & Product Readiness

Samsung is taking extra time to perfect the product’s usability. The company wants to ensure the device is stable, durable, comfortable to use, and equipped with reliable folding mechanisms before making it available to consumers.

2. Quality Assurance

Because of its dual-fold design, the tri-fold is more complex than regular foldables. Samsung is investing additional time into durability testing, especially for the hinge, screen strength, and overall build quality.

3. Internal Marketing Strategy

The company is carefully aligning its launch timing, marketing plans, region availability, and pricing strategy. Samsung doesn’t want to rush into the market without complete coordination across these areas.

4. Consumer Demand & Market Viability

Samsung is also studying whether there is enough consumer demand for a tri-fold device that will likely carry a premium price. The company wants to be sure the form factor adds real value before committing to a large-scale rollout.

5. Scheduling & Timing

Earlier, rumors pointed to a launch event this month. Now, it appears the timeline has shifted to October or November. The tri-fold device may be introduced separately from Samsung’s upcoming XR headset (Project Moohan).

What This Means: Updated Timeline & Expectations

The September launch is no longer happening — the device is more likely to be announced in late 2025.
Samsung is balancing innovation with risk, making sure the tri-fold is ready for real-world use.
Pricing is expected to be around $3,000, reflecting the complexity of the hardware.
The initial rollout may be limited to select markets such as South Korea and China, with global expansion depending on consumer response.

Key Takeaway

Samsung’s tri-fold smartphone is highly anticipated, but the launch is being delayed for good reasons. The company is finalizing durability, usability, strategy, and market positioning to ensure that when the device finally arrives, it lives up to expectations. Instead of rushing an incomplete product, Samsung is taking the cautious route — a move that may ultimately benefit both the brand and consumers.