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How to Design and Modify Blogger Posts to Increase Revenue: A Complete Guide
Designing and modifying your Blogger posts the right way can directly improve user experience, increase pageviews, boost ad impressions, and finally maximize revenue. A well-designed blog looks professional, loads fast, and keeps visitors engaged longer — which is exactly what Google AdSense rewards.
This guide explains the smartest techniques to design, format, and optimize your Blogger posts for better earnings.
1. Start With a Clean, Attractive Layout
Your blog design is the first thing visitors notice. A clean layout improves readability and increases ad visibility.
What to do:
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Use a lightweight, responsive Blogger theme
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Keep your background white or light
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Use clear, simple fonts
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Maintain consistent spacing
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Avoid cluttered sidebars
A clean design increases dwell time and boosts RPM (Revenue Per 1000 Impressions).
2. Write a Strong, Clickable Title
A good title increases CTR and brings more traffic.
Tips for high-performing titles:
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Use numbers
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Add problem-solving keywords
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Keep it short and clear
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Focus on intent (How, Why, What)
Example: “10 Smart Blogger Post Design Tips to Increase AdSense Revenue”
3. Use Proper Headings (H1, H2, H3) for Structure
Google and readers both prefer well-structured content.
Best practices:
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Only one H1 (the title)
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Use H2 for main sections
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Use H3 for sub-points
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Add keywords inside headings
This improves SEO and boosts organic traffic.
4. Break Content Into Short, Easy-to-Read Paragraphs
Long blocks of text reduce engagement.
Follow this pattern:
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2–3 lines per paragraph
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Use bullet points
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Highlight important terms
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Add spacing for visual comfort
Better readability = more time on page = higher ad impressions.
5. Add High-Quality Images & Custom Graphics
Visual elements increase user engagement.
Use images for:
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Step-by-step guides
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Product comparisons
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Tutorials
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Infographics
Make sure images are:
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Lightweight
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Compressed
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Copyright-free
Use tools like Canva or Pixlr.
6. Use Internal Links to Increase Pageviews
Internal links guide readers to more articles inside your blog.
Benefits:
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Higher session duration
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More ad impressions
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Better SEO
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Lower bounce rate
Example: “Read this guide on improving AdSense RPM.”
7. Add a Table of Contents for Navigation
A TOC improves user experience, especially for long posts.
Advantages:
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Quick navigation
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Higher scroll depth
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Better chance of appearing in Google snippets
You can add it in Blogger through simple HTML widgets or third-party scripts.
8. Insert AdSense Ads in High-Performance Locations
Smart ad placement increases CTR and earnings.
Best ad locations:
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Below the title
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Middle of the article
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After 1st or 2nd paragraph
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End of the post
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Sidebar sticky ads
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Anchor ads on mobile
Avoid too many ads — it reduces trust and lowers earnings.
9. Optimize Your Post for Keywords
SEO brings targeted traffic, which improves revenue.
Do keyword optimization by:
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Adding the primary keyword in title
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Using it in first 100 words
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Including 2–3 secondary keywords
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Using keywords in H2/H3 headings
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Adding keyword-rich alt text in images
This helps your post rank higher in Google.
10. Improve Page Speed for Better Ad Performance
Slow posts reduce earnings.
Speed optimization tips:
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Compress images
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Remove heavy scripts
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Use lazy loading
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Reduce widgets
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Remove unnecessary HTML
A fast blog increases retention and ad impressions.
11. Add Engaging Elements to Increase Session Time
Make your post interesting.
Include:
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FAQs section
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Related posts box
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Polls or quizzes
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Quote boxes
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Highlighted notes
More time spent = more ads delivered.
12. Regularly Update Your Old Blog Posts
Google loves fresh content.
Update by:
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Adding new data
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Updating screenshots
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Improving titles
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Fixing broken links
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Adding new H2/H3 sections
Updated posts rank faster and generate more revenue.
Conclusion
Designing and modifying Blogger posts is not just about looks — it directly affects traffic, user experience, SEO, and AdSense income.
A well-designed post:
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Attracts visitors
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Keeps them longer
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Delivers more ad impressions
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Converts better
With consistent optimization, your revenue can grow month after month.
