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🍽️ Pinch of Yum: Where Food Meets Heart and Lens
By Lindsay Ostrom | Niche: Food · Recipes · Photography
In the crowded world of food blogging, Pinch of Yum isn’t just a blog — it’s a movement of flavor, creativity, and storytelling. Created by Lindsay Ostrom, a former school teacher turned full-time food blogger, Pinch of Yum has evolved into one of the most beloved culinary platforms on the web.
👩🍳 Meet Lindsay Ostrom
Lindsay’s journey began in 2009 as a casual hobby. Armed with passion and a camera, she started sharing everyday recipes from her tiny kitchen. What began as a side project soon exploded into a full-time career. Today, Lindsay and her husband Bjork run the blog, backed by a small but mighty team.
Her secret? A warm, personal voice, stunning food photography, and foolproof recipes that work for busy home cooks and food lovers alike.
🥘 What Makes Pinch of Yum Special?
📸 1. Deliciously Practical Recipes
From weeknight meals to vegetarian delights and healthy treats, Pinch of Yum focuses on real, accessible food that’s both wholesome and comforting.
Fan Favorites:
Creamy Tuscan Chicken
Garlic Butter Shrimp
Vegetarian Thai Coconut Soup
5-Ingredient Green Smoothies
📷 2. Visual Feast
Lindsay’s food photography is legendary — bright, rustic, and mouth-watering. She transforms simple ingredients into irresistible visuals, inspiring foodies and bloggers alike.
Tip: Check out her “Tasty Food Photography” eBook for beginner photography guidance!
🧡 3. Authentic Storytelling
Every recipe comes with a story — whether it’s a family favorite, a weeknight experiment, or an experience from travel. Lindsay’s writing is honest, casual, and filled with personality.
🌍 Beyond the Blog
Lindsay and Bjork also co-founded Food Blogger Pro, a membership site that teaches aspiring food bloggers how to build, grow, and monetize their blogs — proof of their dedication to helping others succeed.
💬 “Creating content is one thing. Building a business around it is another — and they teach both.”
📊 Stats & Impact (as of 2025)
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📅 10M+ monthly page views
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📷 1.2M+ Instagram followers
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🎥 Viral recipe reels & cooking tutorials
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🥇 Featured on BuzzFeed, The Kitchn, and more
📝 Final Thoughts
Pinch of Yum is more than just a recipe site. It’s a community of everyday cooks who believe that food should be simple, satisfying, and beautiful. Whether you’re learning to cook, improving your photography, or starting a blog, Lindsay’s work is a constant source of inspiration.
🔗 Explore: www.pinchofyum.com
