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Maruti Suzuki's Grand Vitara has achieved a significant milestone, surpassing 3 lakh units in sales within just 32 months of its launch, making it the fastest-selling mid-size SUV in its segment. economictimes.indiatimes.com
🚀 Rapid Sales Milestones
1 Lakh Units: Achieved in just 12 months.livehindustan.com+2autocarindia.com+2autocarindia.com+2
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2 Lakh Units: Reached in 22 months, outpacing the Hyundai Creta, which took 25 months. autocarindia.com+1autocarindia.com+1
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2.5 Lakh Units: Surpassed in 26 months. autocarpro.in
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3 Lakh Units: Crossed in 32 months, setting a new benchmark in the mid-size SUV category. autocarpro.in+3autocarindia.com+3economictimes.indiatimes.com+3
🔧 Key Features Driving Success
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Powertrain Options: Offers petrol mild-hybrid, strong-hybrid, and CNG variants. autocarindia.com
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Premium Features: Equipped with a 9-inch touchscreen, 360-degree camera, and six airbags. livehindustan.com
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Fuel Efficiency: Strong-hybrid variants deliver impressive mileage, appealing to cost-conscious buyers.
📈 Market Impact
The Grand Vitara has significantly contributed to Maruti Suzuki's utility vehicle sales, accounting for 17% of the company's UV sales from April to November 2024. autocarindia.com+3autocarindia.com+3autocarpro.in+3
Despite stiff competition from established models like the Hyundai Creta, the Grand Vitara's rapid sales growth underscores its strong market acceptance and the effectiveness of Maruti Suzuki's strategy in the mid-size SUV segment.
With its blend of advanced features, multiple powertrain options, and competitive pricing, the Grand Vitara continues to set new standards in the Indian automotive market.
