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Google AdSense
Vignette Ads Update 2026: What’s Changing and How It Can Increase Your Revenue
Google
AdSense is rolling out an important update to Vignette Ads that can
directly impact your site’s earnings. If you use Auto Ads, this change applies
to you.
From 9
February 2026, you will see a new option in your AdSense settings called:
“Allow
additional triggers for vignette ads.”
If you do
nothing, these new triggers will turn on automatically on 9 March 2026.
Here’s what
this means and how you should handle it.
What Are
Vignette Ads?
Vignette ads
are full-screen overlay ads that appear between page views. These ads
usually have very high RPM because they get full user attention for a
short time.
Until now,
vignette ads mostly appeared when a user moved from one page to another.
What Is
Changing?
Google is
now allowing vignette ads to appear based on user behavior, not just
page navigation.
This means
ads will show at natural pause moments when the user is more likely to see them
without feeling interrupted.
New
Triggers (User Behavior Based)
A vignette
ad may appear when a user:
- Reaches the end of your article
and pauses or scrolls back up
- Stays inactive for 30 seconds
and then interacts with the page
- Uses the browser back button to
return to your page
Existing
Triggers (Now Under the Same Setting)
These were
already active but now come under the same control:
- When a user returns to a tab
after locking the device
- When a user clicks the browser
navigation bar (desktop)
- When a user opens your page in a
new tab and switches to it
Why
Google Is Doing This
Google’s
testing shows these moments are high-quality impression opportunities
that were being missed earlier.
By placing
ads during natural breaks, Google claims you can:
- Increase overall RPM
- Increase ad impressions without
adding more ads
- Earn more from the same traffic
- Avoid disturbing the active
reading experience
Important
Timeline
|
Date |
What Happens |
|
9 Feb 2026 |
Setting appears as ON, but no change in ad behavior |
|
9 March 2026 |
New triggers activate automatically if you don’t
opt out |
You get one
month to decide.
Should
You Keep This ON or Turn It OFF?
Keep It
ON if:
- You run a blog, article, news,
or educational site
- Most of your traffic is from
mobile users
- Your goal is to increase AdSense
revenue
Consider
Turning It OFF if:
- Your site is tool-based
(calculator, forms, login system)
- User experience is more
important than ad revenue
- Users already complain about too
many ads
The Smart
Approach
Do not rush
to turn it off.
Let it run
for a few weeks after 9 March. Then check:
- RPM increase
- Bounce rate
- User behavior in Analytics
If earnings
improve and user behavior is stable, keep it ON.
If bounce rate rises sharply, turn it OFF.
How to
Opt Out (If Needed)
1.
Sign
in to AdSense
2.
Go
to Ads
3.
Click
Edit on your site
4.
Open
Overlay formats
5.
Find
Vignette ads
6.
Untick
Allow additional triggers for vignette ads
7.
Click
Apply
