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From ₹1 Lakh to ₹50 Lakhs/Month: How Rishabh Upadhyay Cracked the Flipkart & Amazon Code with ‘Trivang’
Let’s be honest for a second. When we hear stories of startups making crores, our first instinct is often skepticism. We assume they had massive funding, a team of 50 people, or some "secret algorithm" that normal people don’t have access to.
But what if I told you that one of the most inspiring e-commerce success stories of recent times started with just ₹1 lakh?
Meet Rishabh Upadhyay, the founder of Trivang. Today, his brand generates sales worth ₹50 Lakhs per month on platforms like Flipkart and Amazon. No VC money. No fancy office. Just Ayurvedic products, a clear strategy, and relentless execution.
I recently dove deep into his journey, and the insights are gold for anyone looking to start an Amazon/Flipkart selling business or launch their own D2C brand. Here’s the breakdown of how he did it, and what you can learn from it.
The Big Idea: Simplicity Wins
Rishabh didn’t try to reinvent the wheel. He looked at the market and saw a growing demand for wellness and Ayurvedic products. Specifically, he focused on high-demand items like:
- Shilajit
- Ashwagandha
- Other natural wellness supplements
The beauty of this niche? It’s evergreen. People are increasingly health-conscious, and trust in traditional Ayurveda is at an all-time high. But here’s the catch: the market is crowded. So, how did Trivang stand out?
The Blueprint: How He Built a ₹50 Lakh/Month Business
1. Start Small, Think Smart (The ₹1 Lakh Start)
Most beginners wait for the "perfect time" or "perfect budget." Rishabh started with just ₹1,00,000.
- Inventory: He didn’t overstock. He bought small batches to test the waters.
- Packaging: Simple but professional.
- Focus: Instead of spending on expensive branding agencies, he focused on product quality and basic compliance.
Lesson: You don’t need millions to start. You need clarity.
2. Product Selection: The Make-or-Break Decision
Rishabh emphasizes that product selection is 80% of the game.
- He chose products with high repeat purchase value (people buy Ashwagandha/Shilajit monthly).
- He avoided fragile items or complex electronics that have high return rates.
- He ensured the product had good margins to absorb marketing and platform fees.
3. Mastering the Marketplaces: Amazon & Flipkart
Listing a product is easy. Selling it is hard. Rishabh mastered the art of:
- SEO-Optimized Listings: Using the right keywords so customers find his products organically.
- High-Quality Images: In e-commerce, your image is your salesman. Trivang’s listings look premium and trustworthy.
- Reviews & Ratings: He focused intensely on customer satisfaction early on to build social proof.
4. Compliance & Licensing: Don’t Skip This!
One of the most valuable parts of his discussion was about the boring stuff—legalities.
- For Ayurvedic products, you need proper AYUSH licensing.
- GST registration is mandatory.
- Trademark your brand name early to avoid copycats.
Rishabh didn’t cut corners here. He ensured Trivang was 100% compliant, which built long-term trust with both platforms and customers.
5. Marketing: Organic + Paid Mix
He didn’t burn cash on ads blindly. His strategy was simple:
- Phase 1: Focus on organic ranking through SEO and competitive pricing.
- Phase 2: Once reviews started coming in, he invested in Amazon/Flipkart ads (PPC) to scale visibility.
- Phase 3: Built a brand story around "purity" and "tradition," which resonated with Indian buyers.
Common Mistakes Beginners Make (And How to Avoid Them)
During the podcast, Rishabh highlighted some classic traps new sellers fall into:
- Over-investing in Inventory: Don’t buy 1,000 units before selling 10. Test first.
- Ignoring Unit Economics: Many sellers forget to calculate platform commissions, shipping, and returns. They end up selling at a loss without realizing it.
- Neglecting Customer Service: One bad review can kill your ranking. Respond to queries quickly and handle returns gracefully.
- Trying to Sell Everything: Niche down. Be known for one thing first (like Trivang is known for wellness).
Is E-Commerce Still Practical in 2026?
This is the question everyone asks. "Isn’t it too late to start on Amazon/Flipkart?"
Rishabh’s answer is a resounding NO.
While competition has increased, so has the market size. More Indians are shopping online than ever before. The key difference today is that you can’t just list any junk and expect sales. You need:
- A better product.
- Better branding.
- Better customer experience.
If you can offer those three things, there is still massive room to grow.
Final Thoughts: Execution Over Perfection
What struck me most about Rishabh’s story wasn’t the ₹50 Lakhs/month figure. It was his simple approach.
He didn’t wait for perfection. He didn’t wait for funding. He identified a need, sourced a good product, listed it, and kept optimizing. Day after day.
If you’ve been thinking about starting your own product business, whether it’s Ayurvedic products, home decor, or tech accessories, let Trivang’s story be your sign.
Start small. Stay compliant. Focus on quality. And keep executing.
💡 Want to Start Your Own E-Commerce Journey?
Here’s a quick checklist to get started:
- Research: Find a niche with demand but manageable competition.
- Source: Find a reliable manufacturer (local or IndiaMART).
- Legal: Get your GST, Trademark, and necessary licenses (like AYUSH for health products).
- List: Create high-quality images and SEO-friendly titles.
- Launch: Start with small inventory and gather reviews.
Have questions about starting your Amazon/Flipkart business? Drop them in the comments below! 🚀
